White Lodge Centre
Update the existing brand guidelines and create an impactful and modern style to be applied to future marketing materials.
A positive, progressive and inclusive new brand outlook with accessibility and user consideration at it’s core.
White Lodge Centre is a Surrey based charity providing services that enable those with a range of disabilities, their families and carers to lead fulfilling lives.
After extensive research, I generated a brand colour palette. All colours are suitable for individuals with sensory needs and compliant to WCGA AA accessibility standards. I created an impact graphic to be used alongside images, copy and icons. It was created to emphasise the impact of White Lodge, and is used to symbolise movement and growth.
I also developed a set of icons to highlight the key strategic objectives that will carry the brand through 2025-2030, and also a variety of supporting icons/icon style to highlight key facts and figures, events and services.
The new look and feel made the CEO cry happy tears when she first saw it.
updated brand guidelines / document styling / 2025-30 Strategy Document / supporting icons / pull-up banners / uniform