AXA UK
Design a look and feel for AXA’s new Climate School. The images should use endangered species from land, sea and air.
As supporting logos are not permitted within AXA’s brand guidelines, I developed a simple word mark – alongside the AXA ‘switch’ – for the Climate School identity. To ensure that the materials remained consistent, I created a succinct set of brand guidelines.
I curated a vibrant and emotive set of images which were then translated across all media. I also created a set of supporting icons to represent each of AXA Climate School’s 8 training modules.
The resulting guidelines and artwork were shared globally and are used in the development of everything from from webinars and socials to scientific documents.
Climate School wordmark / usage guidelines / individual icons / suite of HTML emails / social media posts / presentations / electronic billboards / web assets / web pages