China Holidays Brochure
Client:

China Holidays

The challenge:

Create a brochure complete with compelling imagery and detailed itineraries that sets China Holidays apart from other companies.

My response:
I firstly curated a beautiful image library to visualise each tourI the created a set of page templates to include, special highlights and important tour details
The bigger picture:

To break up the copy heavy pages that the client requested I used pull-quotes and  highlighted specific tour information. I created a simple key to denote what meals were included on each day as a way to reduce the textI created breaker pages with bold and cultural images so each page wasn’t overloaded with information.

As well as a subtle decorative pattern which I lifted from a Chinese silk, cut-outs of items relevant to the tours were used as page furnitureEach tour also included a simplified route map. A colour was lifted from the lead image for each tour and used for decorative page items.
Project deliverables:

image bank / page assets that could be reused on the website and other deliverables / 64pp A4 brochure / illustrated route maps /