AXA Climate School
Brief
Design a look and feel, guidelines and vibrant image gallery for AXA’s Climate School. The images should use endangered species from land, sea and air. The Climate School is available to all AXA employees, brokers and their clients.
Outcome
As supporting logos are not permitted within AXA’s brand guidelines, I developed a simple word mark alongside the switch for the Climate School identity. I curated a vibrant and emotive set of images which were then translated across all media. The resulting guidelines and artwork and was shared globally and appears in everything from webinars, socials and scientific documents.
