Elwick Place Launch
Brief
To create a positive, vibrant and inclusive brand to inspire a large footfall to Elwick Place, Ashford’s new premier leisure hotspot. Including a hotel, bars and restaurants, and a cinema, the development has something for everyone.
Outcome
The resulting identity was inspired by the Ashford’s links to Letraset, their famous Ash trees and major transport links. To ensure that the brand remained inclusive, I curated an image bank that encompassed people from all walks of life. When developing and writing the brand guidelines I created the tagline ‘Everything’s Possible’, alluding to Elwick Place’s extensive offerings.
