Illuminites Festival

Art Direction Branding Creative Events Guidelines OOH Print Socials
  • Client

    Ashford Borough Council

Brief

Design a visual identity for a one-off, festive festival of light. This includes a custom animated building projection, carnival with illuminated baubles made by local schools/businesses and a trail of exclusively designed and built Ash trees. The colours from the Elwick Place palette should be used. This is a huge event on the Ashford Borough Council creative arts calendar.

Outcome

Inspired by the ‘glow’ of Christmas and the coloured LEDs we use to decorate our trees, I created a neon light theme. It was a labour of love to ensure that the brightness of the neon glow and vibrancy of colour was maintained throughout digital, moving image and print. The event was well received and generated lots of positive press.

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