China Holidays
Create a brochure complete with compelling imagery and detailed itineraries that sets China Holidays apart from other companies.
To break up the copy heavy pages that the client requested I used pull-quotes and highlighted specific tour information. I created a simple key to denote what meals were included on each day as a way to reduce the text. I created breaker pages with bold and cultural images so each page wasn’t overloaded with information.
As well as a subtle decorative pattern which I lifted from a Chinese silk, cut-outs of items relevant to the tours were used as page furniture. Each tour also included a simplified route map. A colour was lifted from the lead image for each tour and used for decorative page items.image bank / page assets that could be reused on the website and other deliverables / 64pp A4 brochure / illustrated route maps /